Prior to founding Alliance Sales and Marketing, Inc. in 2000, Ms. Makepeace was a founding Executive of Working Ventures Canadian Fund, Canada’s first retail venture capital fund, sold nationally on a full prospectus. As Senior Vice President, Sales and Marketing and the firm’s Chief Marketing Officer, she developed and implemented a strategic marketing plan, raising more than $860 million in assets in the first 6 years of operation. Since then, through various types of contracts, Alliance Sales and Marketing has supported numerous asset management companies in launching their firms and/or new investment products with an impressive track record of capital-raising success. Julie currently consults to several financial services firms, including sitting on 2 boards of advisors and is also Managing Director of Alternative IQ, a division of Alliance Sales and Marketing dedicated to celebrating, supporting and expanding Canada’s hedge fund industry. Ms. Makepeace’s strategic planning and marketing expertise was grounded in years of senior management positions in regional and headquarters marketing at Bank of Montreal. Ms. Makepeace has the CSC, CPH and OPD designations of the Canadian Securities Institute, is a Fellow of the Institute of Canadian Bankers and graduated with a Bachelor of Arts (Economics) degree from the University of Western Ontario.